Curated by Baaby
Pregnancy + Baby Essentials
From prenatal vitamins to registry must-haves, filtered by your parenting style. Every pick is something we would recommend to a friend.
QUEEN ROSE
QUEEN ROSE U-Shaped Pregnancy Pillow
A full U-shape that supports bump, back and knees at once so you stop rebuilding a pillow fort nightly.
convenience mom
$50Shop →
Boppy
Boppy Pregnancy Wedge
A firm little wedge that slides under bump or back and travels far better than a body pillow.
budget savvy
$17Shop →
Boppy
Boppy Pregnancy Total Body Pillow
Full-body support in a slimmer footprint that leaves your partner some mattress.
convenience mom
$70Shop →
Frida Mom
Frida Mom Adjustable Keep-Cool Pregnancy Pillow
Repositionable supports and cooling fabric for sleepers whose needs change trimester to trimester.
convenience mom
$50Shop →
Coop Home Goods
Coop Home Goods Original Adjustable Maternity Pillow
Add or remove shredded foam to dial in exactly the loft your changing body wants.
convenience mom
$80Shop →
bbhugme
bbhugme Pregnancy Pillow
A midwife-designed Norwegian pillow with adjustable end beads that later works for nursing.
luxury
$189Shop →
Storq
Storq Signature Leggings
Thick, opaque over-bump leggings from the minimalist label that built its name on exactly this piece.
clean momgranola mom
$90Shop →
Hatch Collection
Hatch The 24/7 Feeding Jumpsuit
A snap-access jumpsuit engineered to look put-together from bump through breastfeeding.
luxury
$198Shop →
Isabel Maternity by Ingrid & Isabel
Isabel Maternity Short Sleeve V-Neck T-Shirt
The nine dollar Target tee worth buying in every color for nine months of wear.
budget savvy
$9Shop →
Gap
Gap Maternity Inset Panel Vintage Slim Jeans
Real denim with a discreet side panel that reads as normal jeans in photos.
convenience mom
$80Shop →
Seraphine
Seraphine Natasha Maternity Coat
The London label famous for dressing royal bumps makes the winter coat that actually zips over one.
convenience mom
$225Shop →
Motherhood Maternity
Motherhood Maternity Unitard
A stretch unitard that works alone, layered or as pajamas deep into the third trimester.
convenience mom
$35Shop →
Kindred Bravely
Kindred Bravely French Terry Racerback Nursing Sleep Bra
The soft clipless sleep bra that thousands of moms buy in triplicate for the early months.
convenience mom
$30Shop →
Ingrid & Isabel
Ingrid & Isabel Bellaband
A simple band that keeps pre-pregnancy pants wearable through the in-between months.
convenience mom
$28Shop →
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Natalist
Natalist Pregnancy Tests, 4 Pack
Clear early-detection tests from a women-led, plastic-neutral fertility company.
budget savvyclean momgranola mom
$16Shop →
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Natalist
Natalist Ovulation Test Kit
Simple LH strips with a printed cycle tracker and none of the confusing jargon.
clean momgranola mom
$22Shop →
Tempdrop
Tempdrop Wearable Fertility Sensor
An overnight armband that learns your true basal temperature, no 6 a.m. thermometer alarm required.
convenience mom
$199Shop →
Clearblue
Clearblue Advanced Digital Ovulation Test
Tracks two hormones and replaces squint-at-the-line guesswork with a plain smiley face.
convenience mom
$40Shop →
Mira
Mira Plus Starter Kit Fertility Monitor
Measures actual hormone concentrations at home, the closest thing to lab bloodwork on your bathroom counter.
convenience mom
$199Shop →
First Response
First Response Early Result Pregnancy Test, 3 Pack
The test that can detect pregnancy six days before a missed period, which is why TTC forums call it the gold standard.
budget savvy
$13Shop →
Pregmate
Pregmate Ovulation and Pregnancy Test Strips Combo
Bulk strips cheap enough to test daily without doing mental math about cost.
budget savvy
$20Shop →
Bio-Oil
Bio-Oil Skincare Oil
The pharmacy-aisle classic moms have rubbed on growing bumps for decades.
budget savvy
$15Shop →
Hatch Collection
Hatch Belly Oil
A clean botanical oil that turned belly care into a nightly self-care ritual.
luxury
$58Shop →
Earth Mama
Earth Mama Belly Butter
A fragrance-light organic butter for itchy stretching skin without questionable actives.
budget savvyclean momgranola mom
$14Shop →