For providers
Help families find you
Baaby is building the most comprehensive, transparent directory of maternal and infant care providers in the country. Free to join. No cost to list. Every family deserves a trusted team, and every provider deserves to be found by the families who need them most.
We are on a mission to help families
Becoming a parent is one of the most transformative experiences in life. Yet finding the right support can feel overwhelming. Families are searching for providers like you, looking for professionals who share their values and can guide them through pregnancy, birth, and beyond.
Baaby connects aligned providers with the families who need them. We are a curated, warm, and trusted space where parents can discover midwives, doulas, lactation consultants, therapists, nutritionists, and every kind of support their growing family needs.
The most transparent provider directory
We believe families should never hit a paywall when looking for care. Baaby is built on a simple principle: open access for everyone.
Open profiles
Every provider profile is fully visible to families. No logins required, no information hidden behind a signup wall.
No premium tier
There is no paid tier that buries free listings. Every provider gets the same visibility, the same profile, the same opportunity to be found.
No paywall between you and families
Families can view your credentials, specialties, and contact information directly. Nothing stands between a parent searching and the provider they need.
No cost to list your practice
Claiming and completing your profile on Baaby is free. We want to make sure every family has access to the care they deserve, and every provider can be discovered.
Reach aligned families
Families searching Baaby are actively looking for providers who share their values and approach to care.
Verified profiles
Claim your profile, upload your credentials, and earn a verified badge that builds trust with prospective families.
Grow your practice
A complete profile with your bio, services, specialties, and reviews helps families choose you with confidence.
Your profile, optimized for every platform
Families are not just searching Google anymore. They are asking ChatGPT, Claude, Siri, and other AI assistants for provider recommendations. Your Baaby profile is built to be found everywhere.
Structured with schema.org markup
Every profile uses standardized structured data that search engines and AI platforms understand. Your name, credentials, specialties, location, and services are encoded in a format machines can read and recommend.
Indexed by search engines
Baaby profiles are designed for SEO from the ground up. When a parent searches for a midwife, doula, or lactation consultant in their area, your complete profile can appear directly in results.
Readable by AI assistants
When families ask ChatGPT, Claude, Siri, or any AI assistant for provider recommendations, a rich and well-structured Baaby profile helps those platforms find and recommend you accurately.
The more complete your profile, the better
Adding your bio, insurance details, specialties, certifications, and service descriptions gives search engines and AI platforms more to work with, making it easier for families to find exactly the right provider.
How it works
Find your profile
Search our directory by name. If you are a licensed provider in the United States, there is a good chance we already have a profile created from public registry data.
Claim and complete it
Click 'Claim this profile' and fill out your information: bio, credentials, services, specialties, insurance, photos, and more. Upload your license or professional ID for verification.
Get verified
Our team reviews your submission and verifies your credentials. Once approved, your profile gets a verified badge and all your information goes live for families to see.
Connect with families
Families browsing Baaby can view your full profile, see your credentials, and reach out directly through your contact information or booking link.
250,000+
Provider profiles
16
Care categories
50
States covered
Providers we support
Baaby serves the full spectrum of maternal and infant care, from conception through the early years.
Ready to connect with families?
Your listing on Baaby puts you in front of families who are actively looking for providers like you. No cost to list. Claim your profile today and join a community dedicated to supporting new families.
Find and claim your profileFind Providers by Category
Browse our directory by specialty to find the right care for your family.