Curated by Baaby
Pregnancy + Baby Essentials
From prenatal vitamins to registry must-haves, filtered by your parenting style. Every pick is something we would recommend to a friend.
Top PickSnuggle Me Organic
Snuggle Me Organic Cotton Swaddle
Buttery soft organic cotton swaddle blanket in Gumdrop. Multi-purpose for swaddling, nursing cover, or stroller blanket.
clean momgranola mom
$28Shop →
Top PickGoumi Kids
Goumi Kids Bamboo and Organic Cotton Footie (Cactus)
Bamboo-organic cotton blend footie in Cactus print. Convertible mitts. Fits 3-6 months.
clean momgranola mom
$26Shop →
Top PickGoumi Kids
Goumi Kids Bamboo and Organic Cotton Bodysuit (Morocco)
Short sleeve bodysuit in Morocco print. Bamboo-organic cotton blend. Fits 0-3 months.
clean momgranola mom
$18Shop →
Top PickBurt's Bees
Burt's Bees Baby Organic Clothing
Everyday baby essentials made from 100% GOTS-certified organic cotton. Soft, breathable, and dyed with low-impact colors.
cleanorganiccotton
$12Shop →
Goumi Kids
Goumi Kids Bamboo and Organic Cotton Footie (Oat)
Bamboo-organic cotton blend footie in Oat. Convertible mitts to prevent scratching. Fits 3-6 months.
clean momgranola mom
$26Shop →
Goumi Kids
Goumi Kids Bamboo and Organic Cotton Hat (Morocco)
Matching hat in Morocco print. Bamboo-organic cotton blend for soft, breathable coverage.
clean momgranola mombudget savvy
$12Shop →
Goumi Kids
Goumi Kids Bamboo and Organic Cotton Hat (Terrazzo)
Matching hat in Terrazzo print. Bamboo-organic cotton blend.
clean momgranola mombudget savvy
$12Shop →
Touched by Nature
Touched by Nature Organic Cotton Sleep and Play
100% organic cotton sleep-and-play outfits. Gentle on newborn skin. Zip-front for easy diaper changes.
clean mombudget savvy
$14Shop →
Kissy Kissy
Kissy Kissy White Basics Footie
Premium Peruvian pima cotton footie in classic white. The softest cotton you will find for a newborn.
luxuryclean mom
$30Shop →
Hanna Andersson
Hanna Andersson Organic Baby Clothes
Colorful, playful baby clothing crafted from GOTS-certified organic cotton. Known for lasting through multiple kids and countless washes.
cleanorganiccotton
$25Shop →
Kyte Baby
Kyte Baby Zippered Bamboo Romper
The double-zip bamboo footless romper whose color drops sell out in minutes and fill half of trendy newborn wardrobes.
clean momgranola mom
$34Shop →
Little Sleepies
Little Sleepies Bamboo Zippy Sleeper
Stretchy two-way-zip bamboo pajamas that fit for months longer than cotton, fueling a devoted collector fanbase.
clean momgranola mom
$35Shop →
Gerber
Gerber Onesies Brand Bodysuits 5-Pack
The trademarked original bodysuit multipack that stocks the bottom drawer of virtually every American nursery.
budget savvyminimalist
$10Shop →
Carter's
Carter's Sleep & Play Footed Pajamas
The zip-front footed one-pieces newborns basically live in for three months, bought in every size ahead.
budget savvy
$11Shop →
Burt's Bees Baby
Burt's Bees Baby Bee Essentials Pajama Set
Honeycomb-textured organic cotton pajamas that give registries an affordable organic option in matching-family prints.
budget savvyclean momgranola mom
$17Shop →
Copper Pearl
Copper Pearl Knotted Baby Gown
A stretchy open-bottom gown that makes midnight diaper changes zipper-free and coming-home photos effortless.
convenience mom
$26Shop →
Magnetic Me
Magnetic Footie Pajamas
Footies that close themselves with magnets instead of snaps, a genuine quality-of-life upgrade at 3 a.m.
convenience mom
$36Shop →
Goumikids
Goumikids Goumimitts Scratch Mittens
Stay-on scratch mittens with a two-part closure that actually survive a newborn's flailing, unlike the ones that come with outfits.
budget savvyclean momgranola mom
$14Shop →
Posh Peanut
Posh Peanut Ruffled Zippered Romper
Buttery bamboo rompers in painterly prints from the boutique brand whose limited releases spark genuine resale markets.
clean momgranola mom
$42Shop →
Ten Little
Ten Little Everyday Original First Walkers
Podiatrist-approved wide toe boxes and a fit quiz that takes the guessing out of tiny shoe sizing.
convenience mom
$42Shop →
Stride Rite
Stride Rite Soft Motion Sneakers
The rounded-edge soles are literally designed to reduce new-walker stumbles.
convenience mom
$45Shop →
New Balance
New Balance 515 Sneaker, Infant
A real running-brand sneaker scaled down with hook-and-loop straps parents can fasten one-handed.
convenience mom
$35Shop →
Freshly Picked
Freshly Picked Soft Sole Leather Moccasins
The leather moccs that stay on chubby feet and started a whole baby-shoe category.
convenience mom
$34Shop →
Zutano
Zutano Cozie Fleece Booties
The two-snap fleece booties famous for being the only ones babies cannot kick off.
convenience mom
$22Shop →
Squid Socks
Squid Socks Bamboo Baby Socks, 3 Pack
Tiny silicone dots inside the cuff end the daily mystery of the vanishing sock.
budget savvy
$18Shop →
Little Stocking Co.
Little Stocking Co. Cable Knit Knee-High Socks, 3 Pack
Photogenic cable-knit knee-highs that stay up under every dress and romper.
convenience mom
$24Shop →
Quince
Quince Bamboo Baby Pajama Set
The buttery bamboo feel of the cult sleepwear brands at less than half the price.
convenience mom
$25Shop →
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Patagonia
Patagonia Baby Hi-Loft Down Sweater Bunting
A responsibly sourced down bunting that keeps stroller and hiking-carrier babies warm in real winter.
convenience mom
$149Shop →