Curated by Baaby
Pregnancy + Baby Essentials
From prenatal vitamins to registry must-haves, filtered by your parenting style. Every pick is something we would recommend to a friend.
Top PickFrida Baby
Frida Baby 4-in-1 Grow-with-Me Bath Tub
Transforms from infant bathtub to toddler bath seat with backrest. Grows from newborn through toddlerhood.
convenience mombudget savvy
$45Shop →
Top PickBurt's Bees Baby
Burt's Bees Baby Organic Hooded Towel (2 Pack)
Single-ply organic cotton hooded towels in Cloud Honey Bee print. Gentle on newborn skin.
clean momgranola mombudget savvy
$22Shop →
Top PickBurt's Bees Baby
Burt's Bees Baby Infant Organic Hooded Robe
Cozy organic cotton hooded robe in Heather Grey. Fits 0-9 months.
clean momgranola mom
$20Shop →
Burt's Bees Baby
Burt's Bees Baby Organic Washcloths
Absorbent knit terry washcloths in 100% organic cotton. Super soft for baby's sensitive skin.
clean momgranola mombudget savvy
$10Shop →
Green Sprouts
GREEN SPROUTS Baby Brush and Comb
Gentle brush and comb set made with plant-based materials. Safe and soft for baby's scalp.
clean momgranola mombudget savvy
$6Shop →
Burt's Bees
Burt's Bees Baby Wash & Shampoo
Tear-free baby wash and shampoo made with natural plant-based cleansers and soy proteins. Pediatrician tested and 98.9% natural.
cleannon toxicnatural
$9Shop →
Fridababy
Fridababy NoseFrida Nasal Aspirator
Doctor-invented, parent-powered nasal aspirator that clears stuffy noses gently. Disposable hygiene filters keep everything sanitary.
cleannon toxicbpa free
$15Shop →
CaaOcho
CaaOcho Kala the Whale Bath Toy
Sealed bath toy made from 100% natural rubber with no holes for mold to grow inside. Free from BPA, PVC, phthalates, and nitrosamines.
cleannon toxicnatural rubber
$18Shop →
Tubby Todd
Tubby Todd All Over Ointment
A cult-favorite cream parents swear clears baby acne, eczema patches, and drool rash when nothing else works.
clean momgranola mom
$22Shop →
Skip Hop
Skip Hop Moby Smart Sling 3-Stage Bath Tub
The whale-shaped tub with a repositionable mesh sling that carries baby from wobbly newborn to sitting splasher.
convenience mom
$30Shop →
Angelcare
Angelcare Baby Bath Support
A mesh-free slotted recliner that holds newborns securely in the tub, draining and drying without mildew.
convenience mom
$27Shop →
Blooming Bath
Blooming Bath Lotus Baby Bath
The plush flower that turns any kitchen sink into a newborn bathtub and stars in a million first-bath photos.
convenience mom
$40Shop →
Munchkin
Munchkin Shampoo Rinser
A soft-lipped rinse pitcher that seals against baby's forehead so shampoo water never hits their eyes.
budget savvy
$8Shop →
Aveeno Baby
Aveeno Baby Baby Daily Moisture Lotion
The oat-based fragrance-free lotion pediatricians and dermatologists default to for everyday baby skin.
budget savvyclean momgranola mom
$9Shop →
The Honest Company
The Honest Company Shampoo + Body Wash
The lightly-scented tear-free wash from the best-known 'clean label' baby brand, a Target cart regular.
budget savvyclean momgranola mom
$10Shop →
Hudson Baby
Hudson Baby Animal Face Hooded Bath Towel
The affordable animal-hood towel that swaddles wet babies into photogenic burritos after every bath.
budget savvy
$13Shop →
The First Years
The First Years Sure Comfort Newborn-to-Toddler Tub
The classic three-stage pink tub that has bathed a generation of newborns for twenty dollars.
budget savvy
$20Shop →
Lalo
Lalo Bathtime Starter Kit
A supportive foam-backed tub that later converts into toy storage instead of landfill.
convenience mom
$85Shop →
Ingenuity
Ingenuity Tuckaway Toddler Tub
Collapses flat and turns any shower stall into a contained toddler bath on trips.
convenience mom
$33Shop →
Boon
Boon JELLIES Suction Cup Bath Toys
Stackable suction jellies with no squeeze holes, which means no hidden mold colonies.
budget savvy
$10Shop →
Skip Hop
Skip Hop Moby Bath Kneeler and Elbow Rest Set
Padded kneeler and tub-edge elbow rest that save parents' joints through years of bathtime.
convenience mom
$25Shop →
Tubby Todd
Tubby Todd Hair and Body Wash
The gentle everyday wash from the brand eczema parents already swear by.
budget savvyclean momgranola mom
$16Shop →